The hue that people have always craved the most is finally making a comeback.
For fans who have been clamoring for it since it was phased away in 2022, Blush Pink will return to the brand’s main luggage range on Tuesday, August 12.
With a waitlist that exceeded 40,000 and over 250,000 copies sold during its five-year existence (starting in 2017), Blush wasn’t just well-liked—it was practically a phenomenon.
Additionally, the timing couldn’t be greater. Blush Pink is the travel companion you didn’t realize you needed (again), whether you’re organizing a romantic road trip through the fall foliage, planning a late-summer getaway to the Amalfi Coast, or beginning to narrow down your honeymoon bucket list.
From dark mountain cabins to sun-drenched airport terminals, this color is gentle, romantic, and incredibly photogenic.
Even though Away offers a very extensive selection of pink travel bags and baggage, ranging from Glacial Pink to Clay Pink and Rose Gold, Blush remains the original. It’s the original. The symbol. The color that, so many years ago, made luggage seem like a fashion statement.
Fans who were unable to obtain the most popular shade of blush pink before it was discontinued are already planning for the eagerly awaited reintroduction.
Excited comments like “OMG!” flooded in after the brand’s official social media tease late last week. Blush? and Please Please Be Blush Pink—I adore it too much to trade it in for any of the other hues, even though the shell of my original blush pink broke upon shipping.
This Blush re-release is therefore as much a sentimental, nostalgic homage to Away’s original fans as it is a direct answer to the brand’s devoted fan base and their passionate requests (to bring back set-completing colors), whose input continues to influence the brand’s product choices.
Everything available in Blush Pink on Aug. 12
-
The Carry-On
for $275
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The Bigger Carry-On
for $295
-
The Medium
for $345
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The Large
for $375
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The Trunk
for $435
-
The Carry-On Flex
for $325
-
The Bigger Carry-On Flex
for $345
-
The Medium Flex
for $395
-
The Large Flex
for $425
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